Define "audience targeting" at trade shows.

Audience targeting at trade shows refers to the strategies designed to engage specific groups of attendees who demonstrate a strong likelihood of interest in the exhibitor's products or services. This approach goes beyond simply attracting a general crowd; it involves identifying the demographics, interests, and behaviors of potential attendees to tailor marketing and outreach efforts effectively.

By focusing on specific segments of the audience, exhibitors can ensure that their message resonates with those who are most relevant to their offerings. This increases the likelihood of meaningful interactions and conversions, optimizing the overall success of the trade show presence.

Other options may suggest targeting based on budget considerations or prioritize local attendees, but they do not encapsulate the strategic intent behind audience targeting, which is to connect with those individuals who are genuinely interested and could potentially become customers. This targeted approach maximizes engagement and enhances the return on investment for exhibitors.