Define "visual merchandising" in the context of trade show exhibits.

Visual merchandising in the context of trade show exhibits refers to the strategic presentation of products and signage to create an engaging and visually appealing display that attracts and retains the attention of attendees. This practice involves the thoughtful arrangement of products, use of colors, graphics, lighting, and overall design to enhance the viewer's experience and effectively communicate a brand's message.

By focusing on visual merchandising, exhibitors aim to not only showcase their products but also to create an environment that encourages interaction and engagement. This can lead to increased foot traffic to the booth and ultimately enhance the potential for sales or leads generated at the event. Effective visual merchandising can differentiate a booth from others in a crowded trade show environment and make a lasting impression on attendees.