Hosting a client advisory board is an example of what type of marketing?

Hosting a client advisory board is an excellent example of event marketing because it involves organizing a gathering specifically aimed at engaging clients in meaningful dialogue. This type of marketing focuses on creating and leveraging experiences—through events—that foster relationships and provide value to both the organization and its clients.

Event marketing emphasizes personal connection and direct interaction, which are crucial in building trust and loyalty. By bringing clients together to provide feedback, share insights, and discuss future directions, businesses not only show that they value their clients' opinions, but they also create a focused environment for networking and collaboration. This approach aligns well with the principles of event marketing, where the overall goal is to enhance brand perception and client engagement through carefully curated experiences.