In terms of timing, when is it advisable to implement traffic building strategies?

Implementing traffic building strategies before the event starts and throughout the event is crucial for maximizing attendance and engagement. By starting early, organizers can build anticipation and excitement leading up to the event, which can significantly influence potential attendees' decision to participate. This can include pre-event marketing efforts such as social media campaigns, email newsletters, and early-bird registration incentives.

Continuing these strategies during the event ensures that new attendees are still being engaged, as well as encouraging those who may be present but not participating fully to take action, such as visiting booths, attending sessions, or networking. This proactive approach can enhance the overall experience, improve interactions, and ultimately result in higher satisfaction and retention for future events.

Engaging participants at various intervals—before, during, and even after—ensures that the momentum is sustained, making it more likely that attendees will interact with the exhibits and participate in scheduled activities.