Indirect channels of selling are exemplified by which method?

Indirect channels of selling primarily involve a method where a product is sold through intermediaries rather than directly from the manufacturer to the customer. Selling through distributors is a prime example of this approach. In this method, distributors act as middlemen that help to facilitate the sale of products to the end consumer. They take on various functions such as warehousing, inventory management, and logistical support, allowing manufacturers to focus on production and innovation while extending their market reach.

Distributors can effectively improve access to a broader customer base than manufacturers could achieve alone. This channel is especially useful for manufacturers who may lack the resources to manage a direct sales force or do not have the market presence to sell directly to consumers effectively. Thus, using distributors can enhance efficiency and broaden market penetration.

The other methods listed illustrate different ways of promoting or facilitating sales but do not fit the definition of indirect selling. For instance, direct sales involve selling products straight to consumers without intermediaries, online advertising seeks to create awareness and generate leads without directly closing sales, and word-of-mouth marketing typically relies on personal recommendations rather than structured channels of distribution.