Trade show organizers always exhibit at other shows to look for customers for their own shows. Is this statement true or false?

The statement is false because not all trade show organizers exhibit at other shows to find customers for their own events. While some may choose to showcase their own events at other trade shows as a marketing strategy, many organizers focus on specific target audiences and marketing strategies that do not necessarily involve exhibiting elsewhere.

Trade show organizers often have their own methods of outreach, including direct marketing, networking, and using digital platforms to attract potential exhibitors and attendees. Additionally, exhibiting at other shows can involve significant costs and resource allocation, which may not be practical or feasible for all organizers. Therefore, the approach to attracting customers varies widely among organizers, making the statement inaccurately generalized.