What are "key performance indicators" (KPIs) regarding trade shows?

Key performance indicators (KPIs) are essential metrics that help organizations assess the effectiveness and success of their trade show participation. KPIs specifically designed for trade shows often include measurements such as the number of leads generated, the quality of those leads, return on investment (ROI), attendee engagement levels, and overall visibility or brand awareness achieved during the event. By evaluating these metrics, organizations can determine whether their goals for the trade show were met and identify areas for improvement in future events. This targeted assessment is crucial for making informed decisions about resource allocation and strategy development in the realm of trade shows and exhibitions.

The other options do not encompass the primary function of KPIs in the context of trade shows, which revolves around measuring success in attendance, engagement, and outcomes related to the event.