What are two potential challenges faced by exhibitors at trade shows?

Limited booth space and high competition for attendee attention represent significant challenges for exhibitors at trade shows. In a crowded environment, each exhibitor must optimize their limited space to effectively showcase their products and services. This constraint forces exhibitors to be strategic about their design, layout, and engagement tactics to make a strong impression on attendees.

Additionally, the high competition for attendee attention means that exhibitors must find ways to stand out amongst many other booths. This often requires innovative marketing strategies, eye-catching displays, and interactive experiences to draw attendees in. These challenges necessitate careful planning and execution to ensure that exhibitors can achieve their goals of capturing leads and fostering meaningful connections during the event.