What change did the Associated General Contractors of America implement to improve show revenues?

Creating a new sponsorship package is a strategic approach that associations often implement to enhance revenue from trade shows. By offering tiered sponsorship opportunities or unique packages, organizations like the Associated General Contractors of America can attract potential sponsors looking for targeted visibility and engagement with the audience. A well-structured sponsorship package can provide sponsors with various options, such as branding opportunities on materials, exclusive access to sessions, or prime exhibit space. This not only generates additional revenue but also adds value to the overall event experience for attendees, as sponsors are often invested in creating engaging and interactive experiences.

In contrast, while reducing booth fees or extending show hours could potentially attract more exhibitors or participants, they might not directly translate into increased revenue. An increased marketing budget can raise awareness and potentially lead to higher attendance, but it doesn't guarantee an elevation in show revenues unless effectively converted into sponsorships or other forms of income generation. Therefore, the creation of a new sponsorship package effectively aligns with enhancing revenue streams and providing additional value to both the sponsors and attendees.