What does "customer engagement" at a trade show refer to?

Customer engagement at a trade show refers specifically to the strategies and activities used to interact with attendees and foster interest in products. This concept emphasizes the importance of creating a meaningful connection with attendees beyond simply showcasing products. Engagement can take many forms, including interactive displays, demonstrations, personal conversations, and hands-on experiences.

By focusing on meaningful interactions, exhibitors can effectively capture the attention of potential customers, create memorable experiences, and encourage further interest in their offerings. This level of interaction is crucial in a trade show environment where numerous companies are vying for attendees' attention.

Other options, while they may contribute to a trade show strategy, do not embody the full spectrum of what customer engagement entails. For instance, providing discounts can attract attention but does not necessarily involve interaction or building a connection. Similarly, conducting surveys is primarily about gathering information, and distributing promotional materials may increase visibility but doesn’t inherently engage customers on a deeper level. Engaging with attendees in an interactive manner embodies the essence of customer engagement, making that the most accurate choice.