What is a disadvantage of some traffic building tactics?

One significant disadvantage of some traffic building tactics is that they can divert attention from the core messages that an organization intends to communicate. While these tactics may be designed to attract visitors and increase foot traffic at an event, they can sometimes overshadow the primary objectives or messages that exhibitors want to convey to their audience.

For example, if an exhibition relies heavily on flashy giveaways or entertainment to draw in crowds, attendees may become more focused on those elements rather than the products or services being showcased. This misalignment can result in a missed opportunity to engage potential customers meaningfully, as the core messages about the brand or products can get lost amidst the distractions.

Understanding this dynamic is crucial for exhibitors who want to strike a balance between attracting visitors and ensuring that the key messages are effectively communicated to maximize the impact of their participation in the event.