What is a "pre-show marketing plan"?

A "pre-show marketing plan" refers specifically to the strategies implemented before the trade show takes place. This is a critical component of trade show success, as it sets the stage for promoting the event, generating excitement, and ensuring that the target audience is aware of your presence at the show.

This plan typically includes a range of activities such as sending invitations to potential attendees, utilizing social media to create buzz, leveraging email marketing campaigns to inform existing customers and leads, and possibly engaging with industry influencers. The ultimate goal is to maximize booth traffic and enhance brand visibility when the show begins. Properly executed pre-show marketing can directly influence the effectiveness of a company's participation in the event and help in achieving specific business objectives, such as lead generation and brand awareness.