What is one recommended strategy for exhibitors to engage tech-savvy visitors?

Utilizing interactive displays is a highly effective strategy for engaging tech-savvy visitors at trade shows and exhibitions. This demographic often seeks immersive and engaging experiences that allow them to interact with products or services in a meaningful way. Interactive displays can include touchscreens, augmented or virtual reality experiences, and hands-on demonstrations, each facilitating a deeper connection with the product being showcased.

By allowing visitors to actively participate rather than passively consume information, exhibitors can capture attention more effectively. This interaction not only satisfies the desire for engagement but can also enhance memory retention of the information presented, making it more likely for visitors to follow up after the event.

In contrast, other strategies such as offering printed brochures, while still useful, may not appeal as strongly to a tech-savvy audience that typically prefers digital engagement. Providing free samples can be enticing, but it may not create the same level of lasting impact or engagement as an interactive experience. Hosting networking events is valuable for building connections but may not directly engage visitors with the product or brand itself in the same immediate and dynamic way that interactive displays can.