What is the potential downside of high costs for exhibitors at trade shows?

High costs for exhibitors at trade shows can lead to lower chances of maximizing attendee interest due to budget constraints impacting the quality of the exhibit or the overall marketing strategy. When expenditures are high, exhibitors may need to limit their investments in engaging booth designs, promotional materials, or interactive experiences that would typically draw in attendees. This lack of engagement can result in a less appealing presence at the trade show, making it difficult to capture the attention of potential customers. If exhibitors do not allocate appropriate funds for attracting and engaging the audience, they risk missing opportunities for meaningful interactions that could convert into leads or sales. This highlights the importance of strategically balancing costs to ensure that the exhibit remains enticing and effective in drawing in the target audience.