What is the primary goal of using promotions at trade shows?

The primary goal of using promotions at trade shows is to maximize the number of visitors to the booth. Promotions serve to attract attendees by offering incentives, giveaways, or engaging demonstrations that draw interest. By increasing foot traffic to a booth, exhibitors can enhance their visibility, generate leads, and improve their chances of establishing customer relationships and closing sales. A strong promotional strategy creates excitement around the booth, encouraging attendees to stop and learn more about the products or services being offered. This in turn can lead to a higher return on investment for the exhibitor, making visitor engagement a pivotal goal at trade shows.