What might be an example of an activity that is less effective for traffic building?

Providing a quiet space for phone calls is an example of an activity that is less effective for traffic building because it does not actively engage potential attendees or encourage them to visit the exhibit. Traffic building activities typically aim to attract and draw people to the exhibit space, often through interactive or enticing approaches. While offering a quiet area may be beneficial for attendees who need a moment of privacy or focus, it does not inherently promote interaction or interest in the products or services being showcased.

In contrast, hosting a product demonstration, offering a limited-time discount, and creating engaging contests all serve to actively attract visitors. They provide excitement and interactions, generating interest and enhancing the likelihood that attendees will feel compelled to check out the exhibit. These tactics are designed to create buzz and incentivize attendees to stop by, ultimately contributing to a more vibrant and populated exhibit environment.