What strategy can be employed to attract visitors to a booth?

Choosing interactive demonstrations as a strategy to attract visitors to a booth is effective because it actively engages attendees, drawing them in and encouraging participation. These demonstrations allow potential customers to experience products or services firsthand, fostering a memorable and impactful connection with the brand. This hands-on approach not only captures attention but also stimulates conversations, helping to establish relationships that could lead to sales and further interest.

Compared to providing only business cards or printed brochures, which may not create a compelling reason for visitors to stop by the booth, interactive demonstrations provide an experiential element that can captivate an audience. Additionally, restricting booth access would have the opposite effect, likely deterring visitors rather than attracting them. Therefore, employing interactive demonstrations is a more dynamic and effective way to engage potential clients and increase foot traffic to a booth.