What type of show would likely offer the largest variety of products within a specific category?

A horizontal show is designed to cover a specific industry or category broadly, encompassing a wide range of products and services that appeal to various segments within that category. This format allows different exhibitors to showcase multiple types of products, which can lead to a larger variety for attendees to explore within the same general area of interest.

For instance, in a horizontal trade show focused on the health and wellness industry, you might find everything from fitness equipment and nutritional supplements to wellness apps and spa services, attracting different audiences and promoting a broader scope of offerings.

In contrast, vertical shows tend to focus more narrowly on a particular niche or sector, providing depth rather than breadth. Consumer shows cater directly to the public and often feature products designed for end users, while specialty shows are tightly focused on specific products or interests, limiting the variety available. Therefore, the nature of horizontal shows inherently supports a vast diversity of products, making them the most likely to offer an expansive selection within a given category.