Which audience response can indicate a successful traffic building effort?

Notable engagement during the event serves as a strong indication of successful traffic building efforts. When attendees are actively participating, interacting with exhibitors, and engaging in activities or discussions, it suggests that the event has effectively attracted the target audience and generated interest. This engagement can manifest through various forms, such as asking questions, networking, or participating in demonstrations, all of which lead to a vibrant atmosphere that enhances the overall experience.

High customer complaints would typically suggest dissatisfaction, which may indicate a shortcoming in the event's planning or execution rather than a successful traffic-building initiative. Similarly, less interest from the staff can imply that the event is not successfully engaging its audience, as motivated staff typically reflect a dynamic and busy environment. Reduced return visits would suggest that attendees are not sufficiently pleased with their experience or do not find value in returning, which would be counterproductive to effective traffic-building strategies.