Which of the following can be a measurement of success for traffic building strategies?

The measurement of success for traffic building strategies is often evaluated through metrics that reflect engagement and follow-up activities resulting from those strategies. The correct choice focuses on assessing the tangible outcomes of interactions that occur during and after the event.

When analyzing the number of interactions and follow-ups after the event, it provides insight into how well the traffic building strategies worked to not only attract attendees but also convert those interactions into meaningful connections. High levels of interaction can indicate that the strategies employed successfully drew attendees to the booth, and effective follow-ups can lead to potential conversions and building long-term relationships.

The other choices do not directly measure the effectiveness of traffic building strategies. The amount of paperwork filled during the event may reflect organization or interest, but it does not indicate overall success in attracting traffic. The graphics used in the exhibit contribute to the attractiveness and overall appeal but are not a direct measurement of traffic efficacy. Lastly, the size of the booth compared to competitors may portray a competitive stance but does not account for the depth of engagement or success in generating meaningful traffic and interactions. Therefore, the most relevant and indicative metric of success is indeed the number of interactions and follow-ups after the event.