Which of the following is NOT part of the selling triangle?

The selling triangle is a conceptual framework that consists of three key components: sales techniques, customer relationships, and product features. Each of these components plays a crucial role in effectively selling a product or service.

Marketing knowledge, while important in the broader context of sales and marketing, does not fit within the traditional structure of the selling triangle. The selling triangle focuses specifically on the interaction between the salesperson, the product, and the customer, highlighting how techniques used in sales apply to engaging the customer and understanding the product's attributes.

Sales techniques involve methods that salespeople employ to persuade customers and close deals. Customer relationships emphasize the importance of building trust and rapport with clients, which can influence their buying decisions. Product features refer to the specific characteristics and benefits of the offering that can be communicated to potential buyers.

In contrast, marketing knowledge encompasses a wider range of strategies and information related to market trends, target audiences, and branding, which, although valuable, falls outside the direct interplay depicted in the selling triangle. Thus, selecting marketing knowledge indicates recognition that it is not a core component of the selling triangle.