Which of the following is a common tactic used in traffic building strategies?

Holding promotional activities is a vital tactic in traffic building strategies for trade shows and exhibitions because it actively engages attendees and draws them to the booth. Promotional activities can include giveaways, contests, demonstrations, or interactive experiences that capture the interest of potential customers. These activities create a buzz and can prompt attendees to stop and learn more about the products or services being offered.

Engaging potential customers through promotions not only increases foot traffic to a booth but also enhances the overall experience for attendees. When well-executed, such strategies can lead to meaningful interactions and ultimately increase the likelihood of converting visitors into clients. By leveraging the excitement around promotions, exhibitors can significantly enhance their visibility and impact at events.