Which of the following roles does a trade show manager perform?

A trade show manager plays a critical role in the successful execution of an event, and their responsibilities typically encompass a wide range of tasks that are essential for both the planning and implementation phases. Overseeing marketing strategies is a key function, as the manager must ensure that the trade show attracts relevant attendees and exhibitors, leveraging various marketing tactics to promote the event effectively. This involves understanding the target audience, setting marketing objectives, and developing promotional materials and campaigns.

Negotiating venue contracts is another vital aspect of a trade show manager’s role. The manager needs to secure a suitable location for the event, which includes negotiating terms and conditions with the venue to meet budgetary constraints and logistical requirements. This requires knowledge of the venue's capacity, facilities, and any additional services that may be needed during the event.

Both of these responsibilities—marketing strategies and venue contract negotiations—are integral to the trade show manager's function. Their ability to effectively coordinate these aspects significantly contributes to the overall success of the trade show, making the selection of the correct choice comprehensive and well-founded.